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Lyrically ILL …  is 17 years old. The name was born in the fall of 2002, founded by Ronald and Terrance Posey. The two decided to quit a former group and start their own, do to a falling out with a group member. In search of a new name for a new crew we went back and forth.
‘The goal was to come up with something phenomenal to define and describe the way we rap”. We were no ordinary rappers at the ages of 16 and 17. We were lyricists, we had punchlines, we had metaphors. So it came down to Terrance saying Lyrically ILL and we decided to roll with it. There was no other way to describe our lyrical talent. So we ran it across our cousin Vincent Hill,  bestfriend/brother Robert Dawson, and bestfriend/brother Germaine Howard. They all loved the name so it became official and those are the original members of Lyrically ILL. Like every crew we had ups and downs and people quit, and people got recruited. As of today Lyrically ILL consists of the bond of love and brotherhood. With original members Ronald Posey/LiL Ron, Terrance Posey/Kyd Doc, Robert Dawson/Rob Daws, and the new recruit of 7 years DaMont’e Posey/Young Tweez.
We are destined and determined to put our mark on the game, get ready cause here we come.

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A sit down with Director Diego Cruz Interview

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After getting back the bio for Director Diego Cruz, I surprisingly discover i had come across this talent early in his career. It was 2014 when him and a group of friends put together a short horror film. It was then he decided to get into making music videos and sharpening his skill sets. It was late 2015 when he started working with Icewear Vezzo who was quickly building a buzz nationally.

It was over the joint  “MoonWalkin” that i first got acquainted with Diego. Unfortunately it was not the exchange i would have preferred to have with a talented person i knew was on his way to big things. But i completely understood his reason for disbelief and being frustrated. You see his video was nominated for Video of the year, yet he was not a finalist for Director of the year. Seems a little off right?

I dont really know if what i said pissed him off even more, but he left it alone and came back year after year with a undeniable presence in awards voting. Unlike music producers which often have a tag on the track so you know who did the beat, you dont exactly see artist out here giving video directors props. Knowing he deserved to be on that list of final nominations, he had fell victim to the popularity contest that fan voter awards are plagued by.

See at the time everyone had seen Diego Cruz work, but wasn’t familiar with the name. Well that soon changed as Diego was plastered on all of the hot artist coming out the city. It got to the point where if you didn’t have a video directed by Diego you wasn’t really serious with this music thing yet.

We will fast forward to the presence and get the conversation started.

 

Uncle P: Before anyone attempts to put you in the Local Box, where we all start somewhere but let’s familiarize the people with the National acts that are apart of your portfolio at this point.

Diego:   National Acts that are currently on my portfolio are, Gucci Mane, Joyner Lucas,  Joell Ortiz, Fredo Bang,  Fabolous, Westside Boogie, Benny the Butcher ( Video is unreleased )

 

Uncle P:  What has life been like since winning your Underground Hip Hop award as a director?

Diego:  After the win, it was just like before, great. I just had an extra little spice to it, because it does really feel good being acknowledge by my city and peers. I love Detroit, and everything about. There’s no city like ours.

Artist really started approaching me differently when it came down to the creativity of the videos.

 

Uncle P:  We notice the depth of the videos you direct, how difficult was it to turn down doing the typical video shoots and demand more creativity from the artist you are capturing on camera?

Diego:  Turning down the typical Run and gun video has been and still is an ongoing battle, it’s usually more of a time thing, but I have run into artist that really don’t want to do that because they feel their brand and audience won’t appreciate it. I still catch myself doing run and gun videos, I just approach from a creative point of view, concepts and storylines are always about immersive experiences, so if I can costume the same feel with a run and gun video then it’s a mission accomplished, so over the years it’s been better. Most artist that hire me know what they’re getting into with me, cause now the first words are, I want a treatment.

 

Uncle P:  How was the experience working along side Gerard Victor? Who i might add won the very first Best Director award from the same Underground Hip Hop awards you were celebrated at.

Diego:  Gerard is definitely like a brother to me, he was the main source of my inspiration during my early career, we get confused for all the time as well, which is funny. We definitely have that little brother big brother mentality, even down to disagreements, but at the end of the day, that’s my family. I’m grateful our paths crossed, and we learn from and inspire each other all the time, we’ve collaborated on videos and share our videos sometimes to get some feedback from each other.

 

 

Uncle P:  Have you done everything you wanted to do when it comes to directing music videos?

Diego:  I don’t think I’ve done everything I wanted to do. I’ve been directing since 2014/15 and it feels like I’m just getting started. I want to start tackling music videos on a bigger scale. I watch music videos all day everyday, from different directors and genres.  I see the scale of these projects and tell myself, it’s only a matter of time before I’m taking on a music video that has six figure budget or larger.

 

Uncle P:  How often do you present your ideas for a video to a artist only for them to not understand your vision?

Diego: All the time, it’s funny because I pick out photos as references for treatments to display my ideas, only  to show them a music video and be like “ just like this” then they see it in motion and understand. So sometimes it feels pointless to write out a treatment, but I still do it. At the end of the day it helps me as well.

 

Uncle P:  How long will it be before we can expect a film from you?

Diego:  Soon. I don’t like to speak on things before they’re done, but it’s long overdue that’s all I can say. It’s going to be something I just drop on social media. No announcement, nothing.

 

Uncle P:  What can we expect in the next 5 years from Diego Cruz.

Diego:  Bigger videos, Films, just a lot of creativity. We have so much talent here in Detroit that sometimes we don’t even see ourselves. Expect greatness and showing the world Detroit is a force that can’t be stopped.

 

Uncle P:  If you could leave a little something for those who have followed your career and could use a word of knowledge or inspiration?

Diego:  Don’t be afraid to evolve and adapt. As a creative that’s always been my biggest obstacle. We want things a certain way we forget life itself is art itself and it changes. Evolve your art, adapt to circumstances. Always have an open mind to learn because you meant something from everyone and everything.

 

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Interview with Detroit’s own “Floss alot”

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If you have followed or been involved with the music scene in Detroit over the last 2 decades or so chances, are you have heard of, or rubbed shoulders with Floss alot.

If your new to the small circle of Detroit tastemakers, you may not know that “Floss alot” was once a artist and founder of Young Boys Intertainment in the mid 90’s. By the year 2000 Floss alot had released 2 albums and features from the likes of The GAME, Styles P and Jada Kiss along with Royce da 5’9”

 

In 2009 Floss alot started the Rosay Boyz where 300 + artist grouped together to represent the brand. Overseeing the movement of that magnitude taught Floss how to work with and guide multiple people with different goals, work ethics, and personalities. this gave him the experience to do business at a high level.

 

It was 2015 when Floss alot decided to form what would be the foundation for the future Federation Music Group. FMG would go on to mentor, manage, and advise artist, and other music professionals both in and out of Detroit Michigan. Securing deals with iconic brands such as Apple Music, Roc Nation/Def Jam, 300 Entertainment, Puma, Beats By Dre as well as the NBA Detroit Pistons franchise Floss alot is no stranger to corporate boardrooms and getting things done.

 

As of late Floss alot has started creating more opportunities for artist to be seen and heard while also getting some advice from playmakers that artist need to know and network with. The Momma I Made it concert series has provided quality venues for artist to show what they can do performing live in front of fans, executives, and their peers with a valuable prize package for winners. The Panel is a one-on-one performance in a conference room or studio with special guest radio djs, label execs, and media professionals all there to provide useful feed back and build unity amongst the Detroit music industry.

 

Uncle P: How do you think your experience as a artist shaped the business person you are today?
Floss alot: Well Starting off as a artist showed me the process of making music and opened my eyes to the down side of the business when people was either over charging me or wouldn’t plug me in certain situations so i had to build my own relationships to get things done but at the same time i was building my own system to be able carry out my plan plus for other artist .
Uncle P: What was Floss Alot the artist like?
Floss alot: well i first tried to sign a few artist (rod dae & bathgate from rock bottom) when i couldn’t get that done  my best friend kay kay suggested i become a rapper because at the time i had a bigger image than most rappers that was out at the time i was driving a GS 300 lexus a bmw 740il  and a yukon denali i had alot of jewelry a few chains and a ice out rolex and remind you this was 1996 so when i decided to become a artist i hired some of the best in the city to help me get the job done including rod dae & bathgate so me as a artist i wanted to be the best at it i locked myself in the studio for a year and worked on my craft we brought in singers , drummers and guitar players i wanted everything to be on another level .
Uncle P: What were some of the high moments and biggest challenges putting together a brand to represent so many creative artist.
Floss alot: well one of my high moments was performing at Cobo hall as a artist myself  “best feeling ever” but my biggest challenges putting together a brand to represent artist was probably getting each artist to believe in my vision because most artist know what they want but don’t really know who they are as a artist and another high moment was getting the deal with roc nation / def jam with a co-sign from Big Sean that was a big moment but what i learned quick was just because you get the deal done doesn’t  mean your going to be successful but at that moment is when the real work and dedication kicks in
Uncle P: Over all, what did that experience teach you?
Floss alot: I learned in the industry its a hurry up and wait game you gotta have patience doing million dollar deal and keep a small circle cause everybody don’t have the same motives
Uncle P: What exactly is Federation Music Group?
Floss alot: FMG is my partners Shannon , Rico and myself came together in 2015 with over 20 years of experience to build a power house label,  in the last 5 years we were able to close deals with roc nation , puma, Detroit pistons , beats by dre and apple music
Uncle P: What is the best advice you can give to aspiring artists looking to take their career to the next level?
Floss alot: build a team you can trust cause no artist can do it by themselves and put the work in cause there’s no shortcuts in business
Uncle P: What is one of the biggest myths that artist hold on to that could very well be holding them back.
Floss alot: thinking a label should sign them before they put the work in
Uncle P: At what point in your career did you realize you were ready to do business with the corporations you have already managed to do deals with?
Floss alot: well over the years of doing business you learn that its a system to doing business “supply & demand” and you have to ask yourself do you have anything of value with sales or worth to it to be able to do business once i establish worth then i set out to do deals base off that worth
Uncle P: Talk to us a bit about the newest platforms you have curated the “Mama I Made it” concert series and “The Panel”
Floss alot: well mama i made it is set up for the concert side of the business such as open mic , concerts or tours for up& coming artist to get exposure and the panel is more of a one on one sit down with 3 to 4 music exec , djs or promoters to listen to your music and give feedback and direction and educating each artist while giving exposure to each platform

Uncle P: If you could leave us with some gems, who were some of the people you admired on your journey to becoming who you are today, and if you could have a sit down with anyone living in the world today who would that be.

Floss alot: well ill have to give that to my best friend kay kay (R.I.P) cause he is the reason i became an artist and got into the business he was the first person that believed in me

and a few gems – remember its a business what you put in is what you get out of it and makes sure as a artist you build yourself as a brand 50 cent once said he made 10 million off music but a 125 million off of vitamin water

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