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Verdict Album Review “Keep Livin” By Brandon Scarber “Real Name No Gimmiks”

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KEEP Livin for tomorrow is not promised!!

By Brandon K. Scarber (Real Name, No Gimmicks)

 

In 1991, Geto Boys released “My Mind Playin Tricks On Me” via their magnum opus We Can’t Be Stopped on Rap-a-Lot/ Priority Records, who doesn’t know the timeless lyrics:

At night I can’t sleep, I toss and turn…four walls just staring at a nigga. I’m paranoid, sleeping with my finger on the trigger…But I ain’t goin’ out without a fight…” – Scarface [of Geto Boys, raps]

This song with these specific lines, is the first time in hip-hop/rap we experience an artist describing issues with mental health and dealing with it in real time.  But, it definitely wasn’t the last time we would hear it on wax, or deal with it either.

From Mac Miller’s death to XXXtenacion, Capital Steez [Pro Era], Juice WRLD and documented accounts from Eminem, Joe Budden, and recently Big Sean and Charlamagne the God, hip-Hop/rap awareness on mental health has grown over the years. Verdict’s coming of age shall be no different!!

VERDICT, a Detroit bred emcee and lyricist, is the new artist to watch. Verdict dropped his first project Eastside High back in 2014; and now he’s back with KEEP Livin.  A project filled with vivid storytelling and visceral bars, delivered in an entertaining way.

He’s unafraid to address the taboo of mental health and its relationship with social media.  Unapologetically, he tackles musical withdrawal, stagnated successes, public acceptance and validation.

All of these things drive artists and creatives, at times to fall into depressive mind states and situations.  The feeling of maintaining one’s own perceived “hype” and/or success, or the keeping up of appearances to maintain a status, which can become ultimately a liability to the artist and/or creative.

Not to mention, the elusive RESPECT from fellow artists and creatives, who could be considered peers? But let’s be honest, Hip-Hop/Rap is a blood sport!!  Verdict gives us the realness from a black man’s perspective who is taking control of his life and career.

Most artists are spewing clickbait, and/or more concerned with the superficial “comments,” “hearts,” “likes,” “shares,” and/or “views.”  Verdict, on this project is openly talking about not being immune to these divisive things as well.  At the same time, he is doing the handy work of dispelling what it means to be an emcee and lyricist in Detroit and beyond.  He is an artist, creating music aka stereo therapy!!

KEEP Livin, is not just his manifesto but a war cry to all the refugees of the culture who’ve dealt with similar issues and circumstances.  KEEP Livin is only 8 cuts!  There are some bangers, conscious tracks, introspection, and pretty much something to satisfy any type of listener.  This isn’t your regular degular!!!

I do not believe he did this in vain. Maturity is woven into the lyrics and songwriting.  It is heartfelt throughout the project and it is refreshing!!!   Keep Livin should surpass Verdict’s past records “Feelings” and “Scenario” Feat. Neisha Neshae, as they both gained some radio successes and premiered on MTV. KEEP Livin is another strong entry into his musical catalogue behind local favorite – College Ain’t for Everybody.

With KEEP Livin the title trackVerdict raps about short term retirement and re-igniting his creativity for music. You feel the hunger pains and growth throughout the track, the same can be said for the “come up story” you hear on the Eminem sampled Don’t Lose Yourself. Verdict is beaming with vigor.

Applause to the Production team. They took creative risks and it’s paying big dividends throughout this project.  Quarter Pound Music did most of the heavy lifting on this project with 6 of the 8 tracks to his credit.  The Snap! song “The Power” sampled on Verdict’s Hectic will definitely catch you off guard.  On JODY, the way Quarter Pound Music flipped 2 Pac’s “Hail Mary” was solid too!!

Verdict refuses to dumb down his content to the mumble rap.  What You Know has single potential. It’s a summer time vibe that’s sure to be heard cranking out plenty of whips cruising down Jefferson Ave to Belle Isle this summer.   On July 19, which closes the project combining Mary J. Blige and Roy Ayers’ brings everything back home for the listener.

With all of this content, Verdict has the talent, but I don’t think he has fully found his voice or place within the music community of Detroit and beyond. Maybe, his music is bigger than the city? But, at any rate, with KEEP Livin, he is definitely headed in the right direction.

Rise up, Gunston and E. McNichols!!!

Rise Up!!

Benofficial Music Certified!!

ALBUM

Kid Jay “Same Kid Different Story” The album

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There isnt a better feeling than to watch something at it’s infant stages, and witness its growth. That’s our story with Kid Jay. No we didnt see this young man at birth but thanks to his parents the city of Detroit got to know about “Kid Jay”.   This young man has performed all over the city of Detroit, New York, Chicago, Atlanta and other cites across the United States. Kid Jay was recently on a featured on Detroit youth choir runners up on Americas got talent song   called Glory. A participating member of Steve Harveys mentoring program Kid Jay has also been on a Q&A with America’s got Talent. Jay celebrated his 21st birthday with us by releasing his sophomore project, “SAME KID DIFFERENT STORY”  Find the link below!

Also peep out one of his previous videos.

 

https://unitedmasters.com/m/5f6ad3d399d5e631822bc9c8

 

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Detroit Emcee Ketch P Drops “Out Of Nowhere” project

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Detroit Emcee/ Middle Finger Music Representative Ketch P Drops a Brand New Project “Out Of Nowhere”. This album came about over a phone call last week between Ketch P and Detroit producer Foul Mouth, they came up with the idea to write, record, mix, master a new project in a week’s time, that’s how the title out of nowhere came about. This album features Rim, Bub Rock, Bang Belushi, A Minus, Aaron Taylor and Production from simple cuts, foul mouth, Nolan the Ninja, Jimbo Slice, Big Daddy Chop, Chanes.

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ALBUM

BIG GOV: SON of SOUTHWEST The Album

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The one thing you can always expect when listening to a Big Gov project is Truth. Unapologetic truth. This is release is no different. But it doesn’t feel the same. Gov is used to carrying the load as a great producer, but for this one he sprinkled the right mixture to give this album the feeling of a movie soundtrack about the streets of Detroit Gov spent his early years. SOUTHWEST DETROIT

As always you can enjoy some smoove west coast bouncing beats with just the right dash of musicality and vocals laced by Gov partner in crime Pierre Anthony along with Asia . Guest producers on the project include Rohnnie Ghetti808 Price, Terrance Riley Schlenz, K.I.D.D. tha Producer, Steve Varner, Royce da 5’9.

Stand out tracks on “Son of Southwest” are “Live and Let Live” “My state of mind” “Live your life before mine” “For the Moment”

Click the link below to listen to “SON OF SOUTHWEST” on your platform of choice!

https://album.link/sc69dfn7wzvfn

 

 

 

 

 

 

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