The Most talked about artist in the city of Detroit right now is 42 Dug
The rapper has lived the life of a man double his age. As predicted, he became the product of his circumstances, which put him behind iron poles at age an early age. The defiant young hustler spent a considerable amount of time in solitary confinement, which is where he found his voice in hip-hop. The rapping style of 42 Dugg, whose moniker derives from his neighborhood, rivals no one although artists with similar narratives inspired him such as Yo Gotti, Jeezy and Peezy. His lyrics are also riddled with gritty street observations; angry messages about systematic oppression and unrelenting tales of criminality. Every aspect of his art, from rhymes to stage performances, is grounded in realism.
On his debut project, Young and Turnt, 42 Dugg has a lot to rap about. The overwhelming majority of his songs were penned while in the hole. Writing his truth not only passed the time, but it also fortified his belief in himself and his ability to overcome obstacles. From the prolific “Mama I’m Sorry” to the profound “Free Minds,” the savvy MC flows with passion, precision and in precise detail. But it’s the track, “You Da One,” featuring Gotti that will cement his status as a viable chart-topping artist. From the day he decided to take his shot behind the mic, he knew he wanted to be an inspiration for his generation and that includes the young people that can relate to his transparent storytelling. By connecting with the culture through his pain, 42 Dugg has been able to grow a solid fan base and also create a major label bidding war. He is everything that hip-hop represents, an authentic and raw talent who has overcome extreme difficulties that would break the average.
“My Money” New Visual from Stretch Money
Rebel Nation flag ship artist Stretch Money has been real busy in the first half of 2020. Not letting up Stretch drop a new video for MY MONEY!
“King Father” New album from Fatt Father
Fueled By Life/ Middle Finger Music presents ‘King Father’, the highly anticipated
fourth studio album by Detroit veteran emcee, Fatt Father. ‘King
Father’ takes listeners on a personal journey through life. Fatt
Father searched as far as Windhoek, Namibia to make sure that the
production on this album was undeniable. There, he found the
soulful sounds of Namibian based producer, Becoming Phill. Marv
Won, Blizzard, Trox, Foul Mouth, Jeremy Ford, and Scud One, also
contributed powerful production to ‘King Father’ as well.
The 12-track album showcases Fatt Father’s growth as a
lyricist, conversationalist and as a father. With features that include
Melanie Rutherford, Finale, Quelle Chris, Fatt Father’s 11 year old
son, DJ Oreeyo, and more. ‘King Father’ is well balanced on every
level. Whether in the car, gym, or living room, this album is the
perfect soundtrack. After many projects and years as an emcee, Fatt
Father continues his dominant reign as King Father.
Verdict Album Review “Keep Livin” By Brandon Scarber “Real Name No Gimmiks”
KEEP Livin for tomorrow is not promised!!
By Brandon K. Scarber (Real Name, No Gimmicks)
In 1991, Geto Boys released “My Mind Playin Tricks On Me” via their magnum opus We Can’t Be Stopped on Rap-a-Lot/ Priority Records, who doesn’t know the timeless lyrics:
“At night I can’t sleep, I toss and turn…four walls just staring at a nigga. I’m paranoid, sleeping with my finger on the trigger…But I ain’t goin’ out without a fight…” – Scarface [of Geto Boys, raps]
This song with these specific lines, is the first time in hip-hop/rap we experience an artist describing issues with mental health and dealing with it in real time. But, it definitely wasn’t the last time we would hear it on wax, or deal with it either.
From Mac Miller’s death to XXXtenacion, Capital Steez [Pro Era], Juice WRLD and documented accounts from Eminem, Joe Budden, and recently Big Sean and Charlamagne the God, hip-Hop/rap awareness on mental health has grown over the years. Verdict’s coming of age shall be no different!!
VERDICT, a Detroit bred emcee and lyricist, is the new artist to watch. Verdict dropped his first project Eastside High back in 2014; and now he’s back with KEEP Livin. A project filled with vivid storytelling and visceral bars, delivered in an entertaining way.
He’s unafraid to address the taboo of mental health and its relationship with social media. Unapologetically, he tackles musical withdrawal, stagnated successes, public acceptance and validation.
All of these things drive artists and creatives, at times to fall into depressive mind states and situations. The feeling of maintaining one’s own perceived “hype” and/or success, or the keeping up of appearances to maintain a status, which can become ultimately a liability to the artist and/or creative.
Not to mention, the elusive RESPECT from fellow artists and creatives, who could be considered peers? But let’s be honest, Hip-Hop/Rap is a blood sport!! Verdict gives us the realness from a black man’s perspective who is taking control of his life and career.
Most artists are spewing clickbait, and/or more concerned with the superficial “comments,” “hearts,” “likes,” “shares,” and/or “views.” Verdict, on this project is openly talking about not being immune to these divisive things as well. At the same time, he is doing the handy work of dispelling what it means to be an emcee and lyricist in Detroit and beyond. He is an artist, creating music aka stereo therapy!!
KEEP Livin, is not just his manifesto but a war cry to all the refugees of the culture who’ve dealt with similar issues and circumstances. KEEP Livin is only 8 cuts! There are some bangers, conscious tracks, introspection, and pretty much something to satisfy any type of listener. This isn’t your regular degular!!!
I do not believe he did this in vain. Maturity is woven into the lyrics and songwriting. It is heartfelt throughout the project and it is refreshing!!! Keep Livin should surpass Verdict’s past records “Feelings” and “Scenario” Feat. Neisha Neshae, as they both gained some radio successes and premiered on MTV. KEEP Livin is another strong entry into his musical catalogue behind local favorite – College Ain’t for Everybody.
With KEEP Livin the title track, Verdict raps about short term retirement and re-igniting his creativity for music. You feel the hunger pains and growth throughout the track, the same can be said for the “come up story” you hear on the Eminem sampled Don’t Lose Yourself. Verdict is beaming with vigor.
Applause to the Production team. They took creative risks and it’s paying big dividends throughout this project. Quarter Pound Music did most of the heavy lifting on this project with 6 of the 8 tracks to his credit. The Snap! song “The Power” sampled on Verdict’s Hectic will definitely catch you off guard. On JODY, the way Quarter Pound Music flipped 2 Pac’s “Hail Mary” was solid too!!
Verdict refuses to dumb down his content to the mumble rap. What You Know has single potential. It’s a summer time vibe that’s sure to be heard cranking out plenty of whips cruising down Jefferson Ave to Belle Isle this summer. On July 19, which closes the project combining Mary J. Blige and Roy Ayers’ brings everything back home for the listener.
With all of this content, Verdict has the talent, but I don’t think he has fully found his voice or place within the music community of Detroit and beyond. Maybe, his music is bigger than the city? But, at any rate, with KEEP Livin, he is definitely headed in the right direction.
Rise up, Gunston and E. McNichols!!!
Benofficial Music Certified!!
Willy J Peso x Neisha Neshae – 12 Plants
“My Money” New Visual from Stretch Money
Myles Garrett (Feat. Bang Belushi, Jypsy, Isaac Castor & Ketch P) Prod By Foul Mouth
Aztek The Barfly “Playing With Fire” Prod By Aztek The Barfly
“MOVE DIFFERENT” Travis Slang
Neisha Neshae “Double Up” Lyric Video
Fatt Father “Dreamin” ft. Quelle Chris and Finale Audio
Milwaukee checks in! Maal Himself – “Safe” Check out the visual
A Minus Ft Nolan The Ninja “Uncut” video Prod By Nolan The Ninja
“What Love” Feat Yakgod Drizz & Low Benz Prod by Wil Black
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