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“Sincerely Detroit” Listening Session with Apollo Brown

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In the internet age, terms to describe things become less powerful, lose the impact of its meaning. Lets take the word CLASSIC.

1. ADJECTIVE:    judged over a period of time to be of the highest quality and outstanding of its kind.
                                “a classic novel”
 Personally when it comes to music it is hard for me to see something as classic if its creators have no history of success.
INSERT:   APOLLO BROWN
Apollo Brown is one of the most iconic producers to hail from the mid west, and Michigan to be exact.
Dating back to 2007, Apollo Brown has made tracks with some of Hip Hop’s Elite. Boog Brown, Journalist 103
Guilty Simposn, Ghost Face Killah, Ras Kas, Rapper Big Pooh, Planter Asia, Joel Ortiz, Skyzoo and the list continues. Apollo Brown can be found touring over seas year around
INSERT:     Detroit’s finest Emcees
Let me go on the record by saying i have never heard a full project 20 songs deep with over 50 artist involved and i not say one time “They should have came better than that” Yes after 79 Minutes and 29 seconds (a cd can only hold 80 minutes of music) not one artist on here dropped the ball.  Apollo along with Executive producer Hex Murder collected what turned out to be Apollo’s favorite artist. He stated “There was no pitty everyone on this i wanted to include for a reason, there is all kind of different eras, groups, solo acts and djs”
APOLLO BROWN + DETROIT’S FINEST EMCEES = Sincerely Detroit (CLASSIC)
If you know APOLLO Brown you know his sound. Some of that good ole mid tempo boom bap hip hop. In the early days he was a hot producer on the Beat Battle scene with a reputation of Hard hitting drums and nasty samples that keep your head on swivel. As he mentioned at the session, “I got to feel the music now, im married with a kid” so you can still feel them drums hitting just right, but the samples have a little more soul to it. Every element of this project from the drums, to the samples used and the vocalist are definitely something that is FELT.
 During the listening session he often pointed out how proud we should be because here in Detroit, we truly have the best of everything. Producers, artist, vocalist, but something he said that he has been trying to keep in his creative process is the use of the DJ. “Its a lost art that we must keep in the process”  With the likes of DJ AMF, DJ LOS, DJ Dez, Nick Speed and others this project truly feels complete and the ingredients of what makes a classic.
  It was so much to take in, i mean track after track, bar after bar with nothing falling short. There was just to much to digest in one sitting. But standouts for me personally on this compilation were Trick Trick, Paradime, Mz Korona, Quest Mcody, Fatt Father, Clear Soul Forces, Moe Dirdee, Seven The General, Boog Brown, Ketch P, Guilty Simpson, Ro Spit Bronze Nazareth, Boldy James. SMH why did i even get started. This project is a must cop!

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Icewear Vezzo. Up The Sco feat Lil Durk (Video)

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Icewear Vezzo. Up The Sco feat Lil Durk

A Detroit figurehead and a quintessential hustler, Icewear Vezzo brings a grizzled wisdom and a sharp wit every time he hops in the booth. Unconcerned with sportsmanship, Vezzo aims to dominate the opposition with Up The Sco,” his latest video single. Armed with a woozily swung beat from Detroit producer Rocaine–an instrumental for the sizable number of sippers in Vezzo’s fanbase–”Up The Sco” finds Vezzo delivering an effortlessly fly 16 and a raspy-voiced hook before handing the mic off to a hungry Lil Durk, who delivers the kind of vicious “no auto” missive that only he can provide. In the video, directed by Counterpoint 2.0, Vezzo and Durk deck themselves out in ice and mob with a sea of associates that rap along to their every word. “Up the Sco” is the latest in a run of street singles for the prolific rapper and entrepreneur, following last month’s “Different Bag” and recent collabs with Bankroll FreddieGT, and more.

Respected from The A to The Bay and everywhere in between, Icewear Vezzo helped build the Detroit rap scene into the flourishing behemoth it is today.  Since releasing his first mixtape The Clarity in 2013, Vezzo built a large and loyal fanbase in The Mitten and beyond, feeding the streets and his 131k YouTube subscribers with high-quality releases and representing for Detroit on tracks by Big SeanG HerboDrakeo The RulerDJ MustardZaytoven, and many others. The 31-year-old artist frequently collaborates with other major figures in the Detroit scene–in just the past two years, Vezzo made waves with songs like Meg Thee Stallion” ft. Babyface Ray, GT & Veeze (7.8 million YouTube views. named one of the Best Songs of 2020 by Passion Of The Weiss), The Sit-Down” ft. Babyface Ray (6.2 million views), and Dog Action” ft. Rio Da Yung OG (10 million YouTube views).

In addition to his heavy stature in the rap game, Vezzo makes moves as an entrepreneur in multiple industries. He’s the owner of his own label Iced Up Records, recently launched the Iced Up Films, a production company whose first film Price Of Love (starring Vezzo himself) is available for rent on Amazon, and is the CEO of his own clothing company Drank God Clothing. Though he’s a self-made man, Vezzo never forgets to give back–his company Iced Up Realty focuses on providing affordable housing in the Detroit community in which he was raised, and he teamed up with his mom to start The Detroit Rappers Organization, which is heavily involved in seasonal giveaways and field trips for Detroit’s youth.

Currently preparing his upcoming Rich Off Pints EP and a highly-anticipated album in partnership with Active Mindz Music Group, Vezzo is locked-in, making some of the best music thus far in his career and attracting A-List collaborators who respect his hustle. Keep your eyes peeled for more from Vezzo very soon.

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Willy J Peso feat Neisha Neshae “12 Plants” (Music Video)

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Cant wait much longer for this new “Willy J Peso” project! Planet Peso. Got to send shout outs to the people over at Hot 107.5 our man DJ Gifted is keeping Detroit music in rotation. Big ups to Dr. Darius over at WJLB for playing that joint 12 Plants by Willy J Peso feat RnB Trap Queen Neisha Neshae. Check the visual to this hot joint!

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Scolla – #ThirdEyeWide EP Produced by iRockSays

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The Detroit frontmen of VibeHausScolla and iRocksays are back to end the first quarter of 2021 with the release of an incredibly succinct and soulful body of work entitled “ThirdEyeWide”

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Half-rapper, half-singer, but all talent. Detroit, Michigan native, “Scolla” blends an introspective lyrical style with infectious melody. Scolla’s pen is well-respected amongst his peers, having released multiple projects and collaborating with artists such as Nipsey Hussle, Freeway, Travis Scott and Mac Miller, before taking a hiatus from rap. Scolla now returns with his new EP entitled “ThirdEyeWide” produced in its entirety by multi-platinum producer “iRockSays.”  Scolla is also currently working on multiple projects to be released later this year.

Message from Scolla:

I’ve been living with quite a lot on my spirit. 2020/Quarantine was a powerful period of self-work and realignment for me. I’ve been documenting this journey along the way and I felt at this point that I was ready to begin sharing these discoveries with you. It starts with this offering. #ThirdEyeWide

is a 3-Track ep I recorded in my home studio, produced entirely by my brother iRocksays and it serves as page one of this next chapter. The number 3 is the trinity, the sign of light workers and those involved in spiritual development. Over the past 4 months I’ve continued to see the number series “313” which is not only Detroit’s area code but an angel number which aligns with so many current things in my life. All of this played a large role when it came to creating the project and especially when I partnered with my brother Rich Hustle to create the cover art. This artwork represents the divine feminine, our highest selves. I pray this brief body of work resonates with you. #Tribe

With Love,

OG

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