A Detroit figurehead and a quintessential hustler, Icewear Vezzo brings a grizzled wisdom and a sharp wit every time he hops in the booth. Unconcerned with sportsmanship, Vezzo aims to dominate the opposition with “Up The Sco,” his latest video single. Armed with a woozily swung beat from Detroit producer Rocaine–an instrumental for the sizable number of sippers in Vezzo’s fanbase–”Up The Sco” finds Vezzo delivering an effortlessly fly 16 and a raspy-voiced hook before handing the mic off to a hungry Lil Durk, who delivers the kind of vicious “no auto” missive that only he can provide. In the video, directed by Counterpoint 2.0, Vezzo and Durk deck themselves out in ice and mob with a sea of associates that rap along to their every word. “Up the Sco” is the latest in a run of street singles for the prolific rapper and entrepreneur, following last month’s “Different Bag” and recent collabs with Bankroll Freddie, GT, and more.

Respected from The A to The Bay and everywhere in between, Icewear Vezzo helped build the Detroit rap scene into the flourishing behemoth it is today.  Since releasing his first mixtape The Clarity in 2013, Vezzo built a large and loyal fanbase in The Mitten and beyond, feeding the streets and his 131k YouTube subscribers with high-quality releases and representing for Detroit on tracks by Big Sean, G Herbo, Drakeo The Ruler, DJ Mustard, Zaytoven, and many others. The 31-year-old artist frequently collaborates with other major figures in the Detroit scene–in just the past two years, Vezzo made waves with songs like “Meg Thee Stallion” ft. Babyface Ray, GT & Veeze (7.8 million YouTube views. named one of the Best Songs of 2020 by Passion Of The Weiss), “The Sit-Down” ft. Babyface Ray (6.2 million views), and “Dog Action” ft. Rio Da Yung OG (10 million YouTube views).

In addition to his heavy stature in the rap game, Vezzo makes moves as an entrepreneur in multiple industries. He’s the owner of his own label Iced Up Records, recently launched the Iced Up Films, a production company whose first film Price Of Love (starring Vezzo himself) is available for rent on Amazon, and is the CEO of his own clothing company Drank God Clothing. Though he’s a self-made man, Vezzo never forgets to give back–his company Iced Up Realty focuses on providing affordable housing in the Detroit community in which he was raised, and he teamed up with his mom to start The Detroit Rappers Organization, which is heavily involved in seasonal giveaways and field trips for Detroit’s youth.

Currently preparing his upcoming Rich Off Pints EP and a highly-anticipated album in partnership with Active Mindz Music Group, Vezzo is locked-in, making some of the best music thus far in his career and attracting A-List collaborators who respect his hustle. Keep your eyes peeled for more from Vezzo very soon.

Cant wait much longer for this new “Willy J Peso” project! Planet Peso. Got to send shout outs to the people over at Hot 107.5 our man DJ Gifted is keeping Detroit music in rotation. Big ups to Dr. Darius over at WJLB for playing that joint 12 Plants by Willy J Peso feat RnB Trap Queen Neisha Neshae. Check the visual to this hot joint!

The Detroit frontmen of VibeHaus, Scolla and iRocksays are back to end the first quarter of 2021 with the release of an incredibly succinct and soulful body of work entitled “ThirdEyeWide”

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Half-rapper, half-singer, but all talent. Detroit, Michigan native, “Scolla” blends an introspective lyrical style with infectious melody. Scolla’s pen is well-respected amongst his peers, having released multiple projects and collaborating with artists such as Nipsey Hussle, Freeway, Travis Scott and Mac Miller, before taking a hiatus from rap. Scolla now returns with his new EP entitled “ThirdEyeWide” produced in its entirety by multi-platinum producer “iRockSays.”  Scolla is also currently working on multiple projects to be released later this year.

Message from Scolla:

I’ve been living with quite a lot on my spirit. 2020/Quarantine was a powerful period of self-work and realignment for me. I’ve been documenting this journey along the way and I felt at this point that I was ready to begin sharing these discoveries with you. It starts with this offering. #ThirdEyeWide

is a 3-Track ep I recorded in my home studio, produced entirely by my brother iRocksays and it serves as page one of this next chapter. The number 3 is the trinity, the sign of light workers and those involved in spiritual development. Over the past 4 months I’ve continued to see the number series “313” which is not only Detroit’s area code but an angel number which aligns with so many current things in my life. All of this played a large role when it came to creating the project and especially when I partnered with my brother Rich Hustle to create the cover art. This artwork represents the divine feminine, our highest selves. I pray this brief body of work resonates with you. #Tribe

With Love,

OG