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A Detroit figurehead and a quintessential hustler, Icewear Vezzo brings a grizzled wisdom and a sharp wit every time he hops in the booth. Unconcerned with sportsmanship, Vezzo aims to dominate the opposition with Up The Sco,” his latest video single. Armed with a woozily swung beat from Detroit producer Rocaine–an instrumental for the sizable number of sippers in Vezzo’s fanbase–”Up The Sco” finds Vezzo delivering an effortlessly fly 16 and a raspy-voiced hook before handing the mic off to a hungry Lil Durk, who delivers the kind of vicious “no auto” missive that only he can provide. In the video, directed by Counterpoint 2.0, Vezzo and Durk deck themselves out in ice and mob with a sea of associates that rap along to their every word. “Up the Sco” is the latest in a run of street singles for the prolific rapper and entrepreneur, following last month’s “Different Bag” and recent collabs with Bankroll FreddieGT, and more.

Respected from The A to The Bay and everywhere in between, Icewear Vezzo helped build the Detroit rap scene into the flourishing behemoth it is today.  Since releasing his first mixtape The Clarity in 2013, Vezzo built a large and loyal fanbase in The Mitten and beyond, feeding the streets and his 131k YouTube subscribers with high-quality releases and representing for Detroit on tracks by Big SeanG HerboDrakeo The RulerDJ MustardZaytoven, and many others. The 31-year-old artist frequently collaborates with other major figures in the Detroit scene–in just the past two years, Vezzo made waves with songs like Meg Thee Stallion” ft. Babyface Ray, GT & Veeze (7.8 million YouTube views. named one of the Best Songs of 2020 by Passion Of The Weiss), The Sit-Down” ft. Babyface Ray (6.2 million views), and Dog Action” ft. Rio Da Yung OG (10 million YouTube views).

In addition to his heavy stature in the rap game, Vezzo makes moves as an entrepreneur in multiple industries. He’s the owner of his own label Iced Up Records, recently launched the Iced Up Films, a production company whose first film Price Of Love (starring Vezzo himself) is available for rent on Amazon, and is the CEO of his own clothing company Drank God Clothing. Though he’s a self-made man, Vezzo never forgets to give back–his company Iced Up Realty focuses on providing affordable housing in the Detroit community in which he was raised, and he teamed up with his mom to start The Detroit Rappers Organization, which is heavily involved in seasonal giveaways and field trips for Detroit’s youth.

Currently preparing his upcoming Rich Off Pints EP and a highly-anticipated album in partnership with Active Mindz Music Group, Vezzo is locked-in, making some of the best music thus far in his career and attracting A-List collaborators who respect his hustle. Keep your eyes peeled for more from Vezzo very soon.

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SUPA EMCEE “THE CULTURE” (Music Video)

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You never want to get on social media and see that someone you know has been in a serious accident. The man that has called himself MR. IMORTAL was face to face with death. Supa Emcee went thru a windshield on a interstate highway in the Detroit Metropolitan area in Oct of 2020. After being in a comma for 12 hours Supe woke up and started his long road to recovery and here we are today with his latest song and video “The Culture”

Even today it is difficult for Supa Emcee to move around much less carry the same energy that he is known for gracing stages around the globe. Take a minute and check out the new visual for “The Culture” produced by DJ AMF

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Boog Brown “Queens Gambit” Featuring Miz Korona

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The Queen can make the most moves on the chess board, That’s a powerful piece. Detroit emcee Boog Brown celebrates being back home in the most official way by teaming up with Detroit hip hop legend Miz Korona and Grammy nominated producer D.R.U.G.S. Beats for this 2 track project. The Emcee Duo decided to speak on some real shit with “Make Room”, addressing the need for us to open lines of communication beyond our differences, while showing they can out rap anyone on the “Queens Gambit” banger. The project is available on all streaming platforms!

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Ty Farris Drops” From A Boy to A Man” Video & Dark Nights & D Fitted’s EP

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Detroit emcee & East 6 Mile representative Ty Farris is back with more quality music.  Ty teams up with Denmark producer Machacha for the “Dark Nights & D Fitted’s Ep. If you love vivid story telling, bars & introspective real life raps over gritty production, you need to hear this project. I have personally witnessed the growth & come up of Ty Farris over the years.  When you think Ty’s pen cant get any better, he proves you wrong every release he puts out! Ty is a self made machine, he is setting the standard for high quality music and merchandise. Give this man his flowers and support him by copping something!

 

Head Over To Barsoverbs.com to cop the project, cd’s, Vinyl & Merch!

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