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A Detroit figurehead and a quintessential hustler, Icewear Vezzo brings a grizzled wisdom and a sharp wit every time he hops in the booth. Unconcerned with sportsmanship, Vezzo aims to dominate the opposition with Up The Sco,” his latest video single. Armed with a woozily swung beat from Detroit producer Rocaine–an instrumental for the sizable number of sippers in Vezzo’s fanbase–”Up The Sco” finds Vezzo delivering an effortlessly fly 16 and a raspy-voiced hook before handing the mic off to a hungry Lil Durk, who delivers the kind of vicious “no auto” missive that only he can provide. In the video, directed by Counterpoint 2.0, Vezzo and Durk deck themselves out in ice and mob with a sea of associates that rap along to their every word. “Up the Sco” is the latest in a run of street singles for the prolific rapper and entrepreneur, following last month’s “Different Bag” and recent collabs with Bankroll FreddieGT, and more.

Respected from The A to The Bay and everywhere in between, Icewear Vezzo helped build the Detroit rap scene into the flourishing behemoth it is today.  Since releasing his first mixtape The Clarity in 2013, Vezzo built a large and loyal fanbase in The Mitten and beyond, feeding the streets and his 131k YouTube subscribers with high-quality releases and representing for Detroit on tracks by Big SeanG HerboDrakeo The RulerDJ MustardZaytoven, and many others. The 31-year-old artist frequently collaborates with other major figures in the Detroit scene–in just the past two years, Vezzo made waves with songs like Meg Thee Stallion” ft. Babyface Ray, GT & Veeze (7.8 million YouTube views. named one of the Best Songs of 2020 by Passion Of The Weiss), The Sit-Down” ft. Babyface Ray (6.2 million views), and Dog Action” ft. Rio Da Yung OG (10 million YouTube views).

In addition to his heavy stature in the rap game, Vezzo makes moves as an entrepreneur in multiple industries. He’s the owner of his own label Iced Up Records, recently launched the Iced Up Films, a production company whose first film Price Of Love (starring Vezzo himself) is available for rent on Amazon, and is the CEO of his own clothing company Drank God Clothing. Though he’s a self-made man, Vezzo never forgets to give back–his company Iced Up Realty focuses on providing affordable housing in the Detroit community in which he was raised, and he teamed up with his mom to start The Detroit Rappers Organization, which is heavily involved in seasonal giveaways and field trips for Detroit’s youth.

Currently preparing his upcoming Rich Off Pints EP and a highly-anticipated album in partnership with Active Mindz Music Group, Vezzo is locked-in, making some of the best music thus far in his career and attracting A-List collaborators who respect his hustle. Keep your eyes peeled for more from Vezzo very soon.

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Drey Skonie “Rolling Skone” (prod. by Nick Speed) VIDEO

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Detroit crooner (check the dictionary for the old school reference) Drey Skonie hits us off with the Nick Speed produced “ROLLING SKONE”. A reworking of of the old school classic  “Papa was a rolling stone” Drey Skonie new visual takes us from the block, to the underground club circuit with a touch of the skating culture making it very obvious this record is one to enjoy!

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EVENTS

Long Story Longer Record Release Party

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Oct 22nd is the official release for the “Long Story Longer” album featuring Swifty Mcvay, Yukmouth, Ras Kass and MRK SX. Lending some bars to the project include Obie Trice, Guilty Simpson, Lazurus, and Miz Korona who will also be performing at the release party taking place Oct 24, 2021.

Tickets available at LSLMUSIC.COM

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BEAT TAPE

“Detroit Monster” by The Davis Way

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In a highly competitive market like Detroit, you know if you even dip your toe in the pool of music you better be ready to swim. Guided by a slightly different approach than normal, frequent listeners of The Davis Way will immediately grasp he has “the right gear ready” to navigate the water.
His latest offering, “Detroit Monster”, is a glimpse into the world he describes as “cinematic hip hop”. The instrumental project blends the natural elements of that genre, accompanied by operatic themes and haunting vocals. Basically, The Davis Way serves as the maestro on this well-crafted journey.
The album opens with “Foreseen”, representing not only changes in his own music but the lack of attention some of his peers gave to the actual BUSINESS of music. That same business could potentially see any of these tracks garner attention for sync licensing. The mood continues on “Veil Of Tears”, a track inspired directly by a conversation via DM he had with someone about record labels being monsters. In a plot twist, the DM he received could also be perceived as a “monster”.
With additional titles such as the “Bully With The Beats”, the album title track (Detroit Monster), and “Breaking Hearts & Faces”, you can pretty much tell The Davis Way isn’t concerned with the “so-called monster” because he feels “we have the knowledge” to prevail over negativity. “Global Dominance” would be the perfect background music for the rise and “Resurgence” of independent artists not only making great music but empowering themselves through education of the business.
“Detroit Monster” is more than a cinema. It’s a wake-up call for producers to expand the horizon and continue to build their craft.

FB- Facebook.com/TheDavisWay
IG- Instagram.com/The_Davis_Way
Twitter- https://twitter.com/TDavisWay

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